IDI - A LECTURE FROM ANDY MILLIGAN

The IDI in association with Gaelite are pleased to present a lecture from

Andy Milligan

Interbrand and author of 'Brand It Like Beckham' and 'Uncommon Practice' on Branding the Experience, how branding must not simply identify and differentiate but communicate, engage and become an authentic part of the customer experience.

Date: Wednesday 22 February, 2006
Venue: Chief O'Neill Hotel, Smithfield
at 6.30pm
IDI Members free
Non-members: 10 euro