You are viewing an archived version of this website. Go to home page.
Spoiltchild Design

How not to die (as a startup) BizCamp Belgium Takeaways

For my second takeaway form BizCampBe here is the presentation from cofounder of, Paul Geurts. Paul gave an inspiring talk about his strategies for staying alive as a start up. Lots of light bulbs went off for me listening to his talk. Paul is certainly not afraid to take chances and to prioritize the big stuff. His approach is a must read for every start up CEO. Go check out Paul’s company and see the promotional video they made on a shoestring budget; impressive.

How not to die (as a start-up)

1. Know when to pay and when to hassle
2. Don’t be afraid to spend money
3. Make decisions. Don’t think I should have had …
4. Act
5. Be creative with Banks, Governments
6. Lie, just a little
7. Do what you do best
8. The press is your best friend
9. Never lie to the media
10. Never lie to users
11. Mobilize your friends
12. Invest in Pizza and Beer
13. Be good
14. Understand the Art of War
15. Never attack the walled city

Let me know what strategies you use to keep moving forward as a startup. Would you agree with Paul’s list?


Image Hadassah28 (Martha’s Vine 90% done) (CC)