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Spoiltchild Design

Faking it being a very small start up, there is absolutely zero marketing budget (or any other budget). It being a side business to Spoiltchild and its many other projects there is no time either. So I need to think of cheap ways around problems and achieving the same results.

The logo and name was decided and developed over a lunch break.
The site design was developed in an evening and coded for me by someone I have a working relationship with as a favour.

The designs have taken the longest time so far but as I have been thinking about them for the last year not as long as they should have. New designs go up a couple at a time each week.
As of posting this I have 15 counties covered. Half of the needed 32.
They have all been done in snatched time in the evening, over lunch or more likely over the weekend when I get up an hour or two before my wife.

So far the only money spent has been on securing the domain names.

With a good range of counties and designs now represented it is time to start getting the word out.

First was posting about it online. This is a tricky and lengthy process though. Much longer then expected.
I can’t just barge into a forum, post a link and comment about how great the T-shirts are and disappear. Me and my post would swiftly be labelled SPAM and banned. Instead I need to actively get involved and contribute. Promoting or appearing to should be almost incidental.

Second was to update all my online signatures/profiles etc on every part of the web I visit or interact with. That includes email, blog comments, forum profiles etc. One great thing on is that when I update my signature, it is then updated on every single post I have made over the years. That is a lot of linkage.

My range of knowledge of all things GAA is limited which creates a big handicap to the much recommended option of creating a blog.
There is not a chance of me convincing anyone that I am an expert or leader in the field of GAA. (Field, GAA geddit?).
But Ed made a post a while back about paying someone to blog for you and that is exactly what I am going to do. I have been in discussion with someone, seen some great samples and very shortly I hope to have him writing for sheepstealers at its own blog.

The fourth planned step is a press release. On first look it is a great solution to get some free press coverage. However on closer inspection it doesn’t work out that way.
The t-shirts need to be seen which means photos. A t-shirt needs to be ordered for every county currently available in the shop. Actually 2, one men’s and one ladies. That’s a cost of €750.
Then a photo shoot needs to be organised. A photographer and two models. I could save money by having models from every county and trying on every shirt. If I target the regional papers then no one would see the same models in a different counties colours.
That’s still easily a cost of €1000.
So what if I get some mates to model them for a pint and free T-shirt instead and take the photos myself. That’s a big saving but still a bill of €750.

So why not fake it all!! and save the budget I don’t have.
A quick search of the cheap Stock Photo sites and a bit of Photoshop work and I have saved a total of €1750.

Keep an eye in your local papers over the next couple of weeks. Hopefully you will spot one of these. If you do please let me know.

T-Shirt Original

Dublin GAA Blue T-Shirt

Louth GAA red T-Shirt

Wexford GAA T-Shirt

GAA T-Shirt couple

  1. Ah… very nice and very effective. The blue in the second shot is spot-on. I would probably warp the Louth crest slightly differently – it’s not as convincing as the others. But maybe I’m looking too carefully.

    Good luck! Looking forward to seeing these in the press (hopefully!).

    Eoghan McCabe    Apr 30, 06:49 PM    #
  2. Enjoyed your thoughts on the sheepstealers marketing approach Alan. And guess I will have to keep an eye on the sports pages in the locals here over the next month or two :-)


    keith bohanna    Apr 30, 08:36 PM    #
  3. Thanks Eoghan and Keith.

    Eoghan, I agree with you. I am still getting to grips with the shape tool but I think it will still work.

    I have what I believe is a great viral video campaign planned but I will give more detail of that when it is ready to roll.

    Alan    Apr 30, 10:32 PM    #
  4. Sounds interesting. Had another look at the Louth image this morning and it’s fine. It’s good. I was nitpicking.

    But I’m wondering, will you (would you) assume different identities on the various GAA related forums to promote the site? Is this unethical/dishonest? I know people who do this and to some degree of success too.

    Eoghan McCabe    May 1, 09:54 AM    #
  5. Nah, i would be myself. What ever about the dishonesty of it i would never be able to remember who i am supposed to be :)

    Alan    May 1, 10:35 AM    #
  6. Excellent stuff. You’d never guess they were photoshopped.

    walter    May 1, 04:47 PM    #
  7. Looks great, for GAA the main site is

    Out of interest what tool in photoshop did you use to change the colour of the t-shirts?

    Brian O'Neill    May 2, 04:52 PM    #
  8. Extract > Paint Brush > Multiply.


    Alan    May 2, 05:04 PM    #