Deprecated: Function set_magic_quotes_runtime() is deprecated in /var/www/vhosts/100/142155/webspace/httpdocs/ on line 14 Pinstripe: Spoiltchild

New blog design in progress. Excuse the scaffolding. This is just a short about section where you can describe yourself and your site. You'll want to keep it fairly long because there are some layout issues that arise if the area is below a certain width.

Happy Christmas from Spoiltchild

From a snow covered Co. Meath, we would like to wish all our clients and friends a very Happy Christmas. Thanks for your continued support over the past year, we really appreciate it.

Our office will be closed from December 23rd and will reopen on January 4th. As always we are available via email if you need any help or assistance

In the meantime, keep safe and warm and all the best for 2011!

Alan, Mary, Tracy and the Spoiltchild team.

| | 21/12/10 04:50 PM

Riverdance Online Launched

As the year draws to a close we are really delighted to announce the launch of the Riverdance online project. We worked with an amazing web team and the outcome as you can see is pretty stunning.

Spoiltchild were hired to revamp Riverdance’s online presence with a complete overhaul of their website, Facebook, Twitter and email marketing, to harness the phenomenal amount of traffic achieves on a daily basis.

Our approach to the project focused on the User, the Brand and the Service by working through the customer journey (how a user moves through the site) and building a fantastic user experience.

The redesign had much to accomplish:
1. Finding tours and tickets easily
2. Allowing users as much interaction as possible
3. Displaying a vast amount of content in a user friendly way
4. Promotion and sales and
5. Social media and email marketing integration

Reviews of the new site have been pouring in and users love the new structure, layout and design. Watch out for a more detailed case study in the New Year. What do you think?

Riverdance Home

Riverdance Facebook

Riverdance Twitter


| | 21/12/10 03:16 PM

Big Feet Little Feet - Matching socks for Daddy and Son

Searching for inspiring Christmas gifts is often a chore. After a fruitless search for funky matching socks for my son and me, I decided to do something about it.

My 4 year old loves super heroes, Muppets, Peppa Pig and great design (ok the last one is me). So expect great, fun and funky socks with the launch of BigFeetLittleFeet in the New Year.

It may be a bit late for this Christmas but we will be ready for the next one! Sign up for launch news here!

| | 20/12/10 02:42 PM

weigh2live mobile weight tracker launched

Keeping fit and healthy during the cold winter months is often a challenge. For help managing your weight and fitness we have just launched a mobile app for weigh2live. is an independent website, developed by nutritionists from safefood and dietitians from the Irish Nutrition and Dietetic Institute.

Our handy mobile app allows you to keep track of your diet and fitness, your daily activities and your weight and fitness goals. It is extremly user friendly, with an inviting user interface and quirky, welcoming design.

We have loved working with safefood on the weigh2live project, developing their new site and now the mobile app.

Sign up here to keep motivated or use the handy mobile app on the go. Why not get involved by joining a group and find support and advice on Facebook.

| | 23/11/10 09:13 AM

We Won! Irish Web Awards 2010

The Irish Web Awards never disappoint and this year was no different; Mulley and his band of organizers out done themselves again. The Mansion House was the perfect setting. Throw in a brass band to set the scene, plenty of yummy cup cakes and a late night visit from an ice-cream van and the ingredients for a most special event is complete.

To win an award at the Irish Web Awards is very special, 700 entries, 105 judges and lots of great competition. We are delighted to win Best Microsite for our safefood Christmas campaign.

The project consisted an integrated Christmas campaign featuring a Microsite, Facebook and Twitter integration and an email marketing campaign to tie it all together. The site features lots of fantastic Christmas content, recipes and a cool competition. We had lots of fun developing the concept through to final launch. We even found a way to make the most of that leftover turkey with the “I still love turkey” campaign on Twitter and Facebook! See it here.

Our second safefood project, was a finalist in four categories so we are absolutely chuffed. Great work comes from from great partnerships and our work with safefood over the years really demonstrates this.

Big thank you to Deirdre and Fiona and all the team at safefood; Damien Mulley and his brilliant team; the judges; Realex Payments and the sponsors, Made in Hollywood for the beautiful trophy and all our colleagues and friends who help us out each day.

Looking forward to IWA 2011 already.


| | 18/10/10 10:51 AM

STOP. Put the money down and step back from the designer.

When designing your website for the first time or working on an overall redesign make a list of your most important goals. Then make a list of the most important content that supports these goals. The rest of the design flows from these two lists. The order of priority and the visual presentation of information on your site should always follow these three simple but crucial steps.

1. Clearly state what you do and the benefits to the user
2. Follow that with an impressive client list and client testimonials
3. Have a clear call to action to contact with you now

If a user is not ready to engage with you now, find a way to capture their details to continue the conversation and for future marketing opportunities by:

1. Include an email subscribe
2. Give a great reason why the user should subscribe
3. Give something away, a chapter of a book, eBook, or an article to encourage sign ups and build trust.
4. Remove the captcha on the sign up form. The few spam sign ups are worth the hassle compared to the leads you will lose.

Anything not on the above list should be removed or reduced in importance. Tighten up all spacing. Make sure the overall design is clean and clear, make it scanable and easy to find key information quickly.

The essence of a great redesign is “no time wasters please”. You don’t want to waste your time and money creating a site that will confuse and annoy your users. Secondly, you do not want to waste these users time. It is bad form. Nobody has time to thrawl through badly designed sites that do not give us the information we need.

Follow these few simple steps and your redesign will convert more and lead you and your user on a mutually beneficial journey.


Image thanks to StreetFly JZ

Pimp my brand. Loose Customers.

I have been working on branding a lot over the last few weeks for clients, for Spoiltchild and for Toddle. I am intrigued with how people present themselves both personally and professionally and how great companies embody great brands.

On the other hand, there is lots of hyperbole out there. Everything and everyone is described as “ brilliant” “creative” and “innovative” to the point where I’m left feeling uneasy after reading the About sections in many Blogs and company profiles.

But more crucially, I don’t know whether I should hire you or your company as your profile does not ring true to me. So more research and find someone else. Not a good result for your business I’d say.

The question is how do you describe yourself and your company in a truthful way that gives me, the perspective client, an understanding of how good you are and makes me hire you now?
Here are my suggestions.

1. Make sure to highlight recommendations from your previous clients. They know you and what you do and can give concrete examples why I should hire you now.

2. Make sure your client testimonials are believable. Avoid words like “awesome” in the body of the recommendation. Check for the bull-o-meter before you hit publish.

3. Focus on the benefits. Did you complete the project on time? Did you bring it in under budget? Did you manage the project well? Have you worked on similar projects previously? Did you win any awards recently?

4. Be sincere. If your passion is helping people then state that. Your activities and achievements to date will back this statement up.
5. There is no problem selling yourself but be a little humble about it. We can all spot half truths a mile off.

6. Include a face. As humans we really relate to faces. Add a picture so we can see who you are and recognise you when we meet next time. It is a personal touch that builds trust.

7. It’s a conversation. Your profile speaks to your customers, colleagues and friends so why not make it a conversation starter.

8. Have a read of Brooke Green’s post “Block and Tackle” on getting the basics right and building on good foundations.


| | 06/07/10 10:54 AM

We are at Web2Expo this week. Say Hi.

Myself and Mary Carty are in San Francisco this week at the Web2Expo conference. If you are around give us a shout. We love talking to new people and feel free to pick our brains about email marketing.
You can find us on twitter alanorourke and marycarty


| | 04/05/10 10:44 PM

No place for dogs

We all know the importance of a good welcome. A great example we came accross this week, is our local bistro. Lots of families walk their dogs along the strand each day but it is pretty difficult to have dinner with doggie in toe.

The bistro owner has created a beautiful outdoor area where dogs can accompany their owners. Bowls are provided for water and food and doggie do do is taken care of with the placement of special bins located far away from the tables. Other diners along the strand actively discourage dogs (and their owners). What other café’s view as a problem; this bistro has turned into a selling point. Smart, effective and makes perfect business sense.

Are you making it easy for your customers to come back to you?

Image leelefever

| | 19/03/10 05:05 PM

New Online: Brought to you by Spoiltchild

We had a very busy, creative 2009 so I thought you’d like to see work we launched in December.

On time for the Christmas season we created a cross channel media campaign for SafeFood. The campaign featured a festive website, email newsletter, Facebook fan page, Facebook landing page,Twitter page and a quirky competition. First, we built a new festive website for SafeFood showcasing all their fantastic Christmas content. We integrated the “I still love turkley” campaign on Twitter and Facebook to tie into the safe cooking message and to highlight all the creative goodness leftover Christmas food can make. The campaign also ran on were SafeFood gave their expertise to help those entertaining friends and family to make the perfect Christmas feast.

See the campaign here Safefood Christmas

“I still love Turkey” on Twitter http://twitter

SafeFood Christmas Facebook fan page.

Overall the new campaign was very successful with great traffic through the site and hopefully a few less disasters in the kitchen! It is really good to see how an intergrated approach like this can grab the imagination of users and generate lots of attention.

The SafeFood team are busy, passionate people so along with the Christmas campaign we also worked on the redesign of Weigh2Live. Weigh2Live makes it easy for anyone who wants to make changes to their diet and lifestyle. You may have seen the TV ad campaigns running on RTE at the moment. It’s a great resource for new year resolutions and for the rest of the year as well. The site also contains handy tools that will help you stay on track and keep you motivated. A good positive start for the new year for all of us.

In December we continued to work with our friends over on Rehab Bingo. Over the Christmas holidays the newly redesigned Rehab Bingo site was launched with the addition of a few new characters and extra functionality to help playability.

Have a look at the right game sidebar and you will find our new feature game Barnyard Bill. With a colourful array of farm animals and our kindly farmer Bill we are delighted with the reaction to the new game with Rehab Bingo players.

Take a look at our other feture game this month Bee Mine just in time for Valentines Day. Good luck and happy playing.

With all that creative output in December we are busy putting the finishing touches to a few more projects which we will announce in February. Will keep you posted!


| | 02/02/10 12:37 PM Digg Technorati Blinklist Reddit