When designing your website for the first time or working on an overall redesign make a list of your most important goals. Then make a list of the most important content that supports these goals. The rest of the design flows from these two lists. The order of priority and the visual presentation of information on your site should always follow these three simple but crucial steps.
1. Clearly state what you do and the benefits to the user
2. Follow that with an impressive client list and client testimonials
3. Have a clear call to action to contact with you now
If a user is not ready to engage with you now, find a way to capture their details to continue the conversation and for future marketing opportunities by:
1. Include an email subscribe
2. Give a great reason why the user should subscribe
3. Give something away, a chapter of a book, eBook, or an article to encourage sign ups and build trust.
4. Remove the captcha on the sign up form. The few spam sign ups are worth the hassle compared to the leads you will lose.
Anything not on the above list should be removed or reduced in importance. Tighten up all spacing. Make sure the overall design is clean and clear, make it scanable and easy to find key information quickly.
The essence of a great redesign is “no time wasters please”. You don’t want to waste your time and money creating a site that will confuse and annoy your users. Secondly, you do not want to waste these users time. It is bad form. Nobody has time to thrawl through badly designed sites that do not give us the information we need.
Follow these few simple steps and your redesign will convert more and lead you and your user on a mutually beneficial journey.
Image thanks to StreetFly JZ