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How To Buy Print Media Advertising

Michele Neylon offers great tips on how to squeeze the best from your advertising budget.

Quote:

A few things I have learnt over the years:

* Don’t expect your first ad to have a huge impact

* Rate cards are open to negotiation

* Don’t let them design the ad for you

* Don’t take their stats at face value

* If the price isn’t right walk away

* If you’ve never heard of the publication or seen it be careful